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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Combined with high brand recognition, a unique selling proposition is among the top SEO opportunities for continuous growth. There are other problems with an SEO strategy based on PageRank-passing link building, too.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Marketing is a bit of a gamble, so make it an informed gamble. Marketing is a bit of a gamble, so make it an informed gamble. No company can capture 100% of the SMBs in its niche. You want to focus on making profits that can drive growth. If you see marketing as a chore, you’ve got the wrong attitude.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

Grand Rapids Chair is an example of a company that blogs to improve their inbound growth. Marketing blogs cover a wide array of topics related to inbound marketing, social media, content creation, and organic growth. It teaches readers about the level of organic growth and traffic inbound marketing promotes. Now, let’s dive in.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. This can only happen if the sales effort is focused on a single niche market. Hence the importance of pragmatists as a market segment.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Cast your net wide.

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How to categorize customer data for actionable insights

Martech

Segmentation can help a business find profitable niches rather than focusing on one homogenized view of the customer. Example: Proctor & Gamble realized that skin care needs vary by sex and age. They develop and target specific products for these market segments.

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What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. But because he's targeting his ads to a niche audience, the ROI is through the roof.

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