Forget PageRank: Here’s why you should focus on ranking instead
Search Engine Land
FEBRUARY 20, 2024
Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Combined with high brand recognition, a unique selling proposition is among the top SEO opportunities for continuous growth. There are other problems with an SEO strategy based on PageRank-passing link building, too.
Let's personalize your content