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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

An outdoor poster campaign promoting a new beverage called TruBlood (available for sale at www.trubeverage.com) and featuring PSAs supporting equal rights for vampires appeared in major metro areas -- none of which ever mentioned the TV show. So what’s a clever marketer to do? Invest in really good storytelling. 3) Let's Motor.