Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. One example is federal government markets which take years to develop. Using an OEM go-to-market strategy.

Negotiate 52

Negotiate Profit margin Contract GTM 52

SaaStr

MAY 15, 2020

How does Bridget advise her CS reps the best ways for them to build trust with their clients? Does that endanger the element of trust? Which is, the centrality of trust, for a CS team to be successful. And, what really work in building that relationship of trust? . Ways to establish this trust. What works?

Trust 80

Trust Start-ups Customers Up-sell 80

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. Implementing an OEM go-to-market (GTM) strategy.

GTM 74

GTM Negotiate Profit margin Contract 74

Sales Hacker

OCTOBER 7, 2021

Trust is built of five components. Trust gets you in the door, but it’s competency, reliability, integrity and vulnerability that keep you there. Trust yourself. Trusted relationships, connections, and domain expertise are essential in all careers, but particularly in sales. Alyssa Merwin. Adrienne Greenberg.

Sales 130

Sales Start-ups Up-sell Cross-sell 130