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Doubling Down: Rebecca Lynn, Co-Founder & General Partner at Canvas Ventures

SaaStr

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy. I led Series B in Casetext in 2016.