Remove Go To Market Remove GTM Remove Profit margin Remove Retail
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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Our client, a JDA implementation firm, kept receiving a shortlist of 30 pain points needing coverage within six weeks to go-to-market causing our client to build for “wants”. There was no conversation involving our client in the go-to-market planning of new products or lines. Create margin growth.

GTM 81
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What Is Enterprise OEM Software Licensing?

Lead Fuze

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. The benefits of a larger customer base outweigh the negatives from lower profit margins.