ConversionXL

SEPTEMBER 20, 2018

To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? market conditions) and competitive positioning. The sales-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

Sales Hacker

JUNE 14, 2021

Our client, a JDA implementation firm, kept receiving a shortlist of 30 pain points needing coverage within six weeks to go-to-market causing our client to build for “wants”. There was no conversation involving our client in the go-to-market planning of new products or lines. Create margin growth.

GTM 80

GTM E-commerce B2B Profit margin 80

SaaStr

MARCH 7, 2023

Out of those companies, over 50% were significantly below the Rule of 40 (a company’s combined profit margin and growth rate should exceed 40%) and/or had less than two years of runway. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years.

GTM 67

GTM Growth Profit margin Contract 67

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. The benefits of a larger customer base outweigh the negatives from lower profit margins.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers.

GTM 74

GTM Negotiate Profit margin Contract 74