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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? Is your SaaS Go-To-Market Strategy at Risk? Tidal Waves. Tidal Waves.

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5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

Gross Margin Is A Critical Driver Of Health Gross margin is a critical driver of healthy unit economics. Incremental sales cost nothing and should have high gross profit margins in the 70-80% range, which is entirely unlike other types of businesses like services that bring in around 40-50%. Around 70% or more.

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. Diminishing profit margins. Experiencing increased complexity and reduced agility, resulting from working with more salespeople outside a company’s network.

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Contribution Margin Explained in 200 Words (& How to Calculate It)

Hubspot

When you first start a business, you're laser-focused on the quality of your product -- polish the idea, build it, rebuild it, test it, go to market. But when that product begins to sell, and funding turns into revenue, you have more bookkeeping to do so the business can remain profitable as it serves more customers.

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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Out of those companies, over 50% were significantly below the Rule of 40 (a company’s combined profit margin and growth rate should exceed 40%) and/or had less than two years of runway. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers.

GTM 67
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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

.” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins. ” Achieving Profitability through Improved Margins Want to transform your SaaS business?

Growth 93
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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Our client, a JDA implementation firm, kept receiving a shortlist of 30 pain points needing coverage within six weeks to go-to-market causing our client to build for “wants”. There was no conversation involving our client in the go-to-market planning of new products or lines.

GTM 81