SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. Diminishing profit margins. Experiencing increased complexity and reduced agility, resulting from working with more salespeople outside a company’s network.

Profit margin 111

Profit margin Strategize Networking Follow-up 111

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. Improving margins is key. Another example is HubSpot.

Growth 87

Growth E-commerce Profit margin Strategize 87

SaaStr

MARCH 7, 2023

Actions Companies Can Take Today To Reduce Burn Companies that have been able to beat bottom-line plans have taken various strategic actions, often in tandem, to reduce burn and extend runway. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers.

GTM 65

GTM Growth Profit margin Contract 65

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 79

GTM E-commerce B2B Profit margin 79

Lead Fuze

NOVEMBER 30, 2021

Sales and marketing teams adopt ABS and ABM programs in order to be strategic. They target those who are in-market, consuming content from them. Many companies are committed to diversity, but need better sales and marketing strategies when they see that 60% of accounts don’t want to change. But then things change.

E-commerce 52

E-commerce B2B Healthcare Profit margin 52

SaaStr

JANUARY 12, 2023

As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. Go to market. The current economic climate presents new challenges for businesses.

Consult 17

Consult Growth Profit margin Strategize 17

Lead Fuze

JANUARY 1, 2022

Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. To increase margins, eliminate royalty payments.

Negotiate 52

Negotiate Profit margin Contract GTM 52