Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

AUGUST 13, 2019

In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. So myth number three is worry about sales support later. I spent a lot of time talking to CEOs and CROs, exchanging best practices and having conversations about go to market strategies. Myth number three.

Cross-sell 59

Cross-sell Sales Support Growth Up-sell 59

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. What is one a-ha moment you’ve had in your sales career? What is your best piece of career advice for women in sales?

Sales 130

Sales Start-ups Up-sell Cross-sell 130