Go To Market Market share Objectives and Key Results Relationship building 
ConversionXL
NOVEMBER 23, 2022
This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Salesforce, for example, increased its revenue market share to 18.4%
Sales Hacker
MARCH 2, 2020
It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. The result is a simple three-level approach characteristic of the Insight Selling framework: connect, convince, collaborate. Todd Caponi.
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