Go To Market Market share Profit margin Retail 
Lead Fuze
JANUARY 1, 2022
A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. The benefits of a larger customer base outweigh the negatives from lower profit margins. What does your company do?
ConversionXL
JUNE 2, 2020
Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share).
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