ConversionXL

SEPTEMBER 20, 2018

To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? Is your SaaS Go-To-Market Strategy at Risk? Tidal Waves. Tidal Waves.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

JUNE 17, 2023

Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. By doing so, they’ve maintained steady revenue streams while also enhancing product offerings and customer service capabilities.

Growth 86

Growth E-commerce Profit margin Strategize 86

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere.

A/B testing 162

A/B testing X-functional Price Gaming 162

Lead Fuze

JANUARY 1, 2022

Go through a variety of filters to zero in on the leads you want to reach. A company in the Financial Services or Banking industry. Who currently have job openings for marketing help. These companies usually sell to channel partners or consultants who then provide services around that product for an added value.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

These companies resell the solution and bundle services around the solution to add value to the customer. They make their money on the margin from the software’s resell and their services to the end-customer. Resell arrangements are usually made with channel partners, consultants, and solution providers.

GTM 74

GTM Negotiate Profit margin Contract 74