How to Coach Reps on Overcoming Sales Objections with Confidence

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In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal.

Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

You'll learn how to:

Fix the Gaps 🗣 Why traditional coaching falls short—and how to improve it
Boost Confidence 🚀 How role plays fast-track rep skill and readiness
Handle Objections 💡 Tactical ways to train for tough scenarios
Prep with Purpose 🤝 Make every customer conversation count
Coach with Consistency 🏆 The rhythm that keeps reps sharp and managers focused

Whether you're building a new enablement program or scaling a high-performance sales team, this session will give you practical strategies to turn objection handling into a strength, and coaching into a growth multiplier!

Save your seat today!

📆 July 29th, 2025 at 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST

Brought to you by:

Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

Brendan Sweeney

Brendan Sweeney is the Vice President of Global Sales at Allego, where he leads high-performing teams responsible for driving new business and account growth across mid-market and enterprise segments. A five-time Presidents Club award winner, Brendan has a proven track record of delivering exceptional results—spearheading initiatives that led to a 132% bookings achievement in 2024 and double-digit growth across key sales metrics. With over a decade of enterprise sales leadership experience, including past roles at FORM and Allego, Brendan is passionate about building scalable go-to-market strategies, developing top-tier talent, and driving customer success through innovative sales enablement.

David Phelan

David Phelan is an Account Manager at Allego, where he partners with organizations to modernize their sales enablement strategy through learning, content, and digital engagement solutions. Since joining Allego in 2021, David has held multiple roles across new business sales and account management, giving him a well-rounded perspective on the full customer journey, from initial evaluation to long-term adoption.

David works closely with commercial, marketing, and enablement leaders to drive measurable impact through scalable programs. He’s passionate about simplifying complex challenges and helping teams unlock the full value of their enablement investments. David is based in the Greater Boston area.

Technology Sales Today