Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
User-Led Growth . Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. What is their perspective on growth, risk, competition, etc.?
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