Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. When that model succeeds in driving rapid growth early on, it gets validated and often solidified in the minds of company leadership as the enduring formula that will guide the company through multiple phases of growth. . Good companies build a strong GTM model.

GTM 118

GTM Objectives and Key Results Growth CRM 118

Sales Hacker

OCTOBER 27, 2023

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. See more top GTM jobs here. Let’s get into it. Let’s get into it.

Pipeline 91

Pipeline GTM Cross-sell Sports 91

Sales Hacker

MARCH 13, 2023

The shift from “growth at all costs” to “profitable growth” has given rise to a new era of B2B sales. One where marketing and sales must work together – with the sole focus of creating and closing more pipeline.

Pipeline 75

Pipeline Closing GTM B2B 75

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. This goes to show that efficiency is what gives you the ability to double your growth.

Go To Market 86

Go To Market GTM Non-Profits Quota 86

Salesforce

APRIL 7, 2022

When it comes to closing a deal, it pays to look at your pipeline as half empty. Finding growth in unexpected places. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy. watch now.

Pipeline 97

Pipeline GTM Quota Pitch 97

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 67

GTM Growth Profit margin Contract 67

Sales Hacker

SEPTEMBER 29, 2023

75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. Thanks for reading The GTM Newsletter! Kathleen Booth (SVP of Marketing & Growth, Pavilion) notes “event-led growth” as a key growth motion for Pavilion. There is no one-size-fits-all!

GTM 100

GTM Growth B2C Territory 100

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Ecosystem-led growth is on the rise in 2024, opening up exciting opportunities for marketing. All aboard! Let’s get into it.

GTM 91

GTM Growth Campaign B2B 91

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask? Timing your growth.

GTM 73

GTM Assembly Line Manufacturing SQL 73

Sales Hacker

JUNE 14, 2021

All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. They take their eyes off the end goal, which should be revenue growth. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. But then things change.

GTM 80

GTM E-commerce B2B Profit margin 80

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Owner has created the ultimate recipe for growth: Acquisition x Churn x Deal Size = Increasing Acquisition Rate Decreasing Churn Growing Deal Size Driving a super efficient BDR motion powered by great data. How are they doing it? Is it their vertical? with great economics.

GTM 88

GTM Contract Represent CRM 88

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 71

GTM Launch B2B Growth 71

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 89

GTM Niche CRM Account management 89

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

APRIL 1, 2021

A neutral team.” — Adithya Krishnaswamy , Head of Growth at Everstage. A misleading advertising term to trick talented ops & analytics folk to join just so they can spend their days rebuilding salesforce reports on incomplete/incompatible data sets over and over again. ” — Richard Makara , Growth Engineer at Paddle. “BI,

Pipeline 92

Pipeline GTM Angle Consult 92

Martech

JANUARY 4, 2023

Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast. Company: GTM Partners.

B2B 119

B2B GTM Pipeline Consult 119

SaaStr

DECEMBER 31, 2023

Marketers have to stay close to revenue, pipegen, pipeline movement, and out-quarter pipeline coverage. that are purpose-built for GTM teams. This week we have Kyle Coleman, CMO at Clari! #1. What’s your core stack of apps today? I’m one of the top 5 internal users of Clari at the company. How could it not be AI related?

GTM 89

GTM Pipeline B2B Meeting 89

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Pipeline analytics: Offers sales managers a view of their teams’ pipelines that goes beyond what’s available in their native SFA applications. So Clari/Boostup have a unique spot where they are the place where teams/execs can go to monitor pipeline/sales. That makes perfect sense.

GTM 79

GTM Negotiate Pipeline Contract 79

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Breakthrough moments and experiences can be done through: Product-led growth (PLG). Drive the shift from push to pull marketing.

B2B 102

B2B GTM Cross-sell High impact 102

Sales Hacker

JULY 14, 2023

Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks for reading The GTM Newsletter! Share The GTM Newsletter “I’m an early stage founder looking for resources / templates / examples of SDR and AE enterprise commission and bonus structures that have successfully worked.

GTM 52

GTM Commission Quota Growth 52

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s get back to the good stuff. She is currently the VP of Sales at Crunchbase, where she leads a high growth team out of New York City.

GTM 63

GTM Sales Launch Pipeline 63

SaaStr

APRIL 5, 2024

For Apollo, Leandra’s sales model is built around a Product-Led Growth (PLG) motion. They want to know how quickly they can book a meeting or generate pipeline, not waste 3 weeks onboarding to a new sales tool. What most companies try to figure out as growth slows is how to cut costs and save money on the tech stack.

Sell 74

Sell GTM Price Up-sell 74

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! HubSpot’s fastest growing customers - # of deals done - focused on customer connection drove 5x more growth, 19% more growth for those engaging throughout the customer lifecycle.

GTM 57

GTM Trust Cross-sell CRM 57

SaaStr

MAY 17, 2024

It sometimes manifests with misalignment on where to make a new acquisition or which avenue of growth to focus on. Where is the growth coming from? The acquired company’s biggest gap was GTM skill, which Rubrik was strong in. There may be times when there’s struggle on the executive team about where you should go.

Product 92

Product GTM Trust Growth 92

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.”

X-functional 77

X-functional GTM B2B Technology 77

SaaStr

NOVEMBER 1, 2022

SaaS has never been bigger, and growth is secular. In 2022, companies are rapidly fixing economics, sometimes even at the expense of growth. It helps your leaders scale and creates a CXO pipeline for the company. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. That’s too tactical.

GTM 85

GTM Cross-sell Niche Strategize 85

Sales Hacker

JUNE 16, 2022

Listen for the signals and the tells, so you can calibrate your GTM motion if needed. Keep a close watch on your KPIs : win rates, average deal cycles, and pipeline coverage, for example. Keep a close watch on your KPIs: win rates, average deal cycles, and pipeline coverage, for example. CMO of 6sense & GTM advisor.

GTM 91

GTM Pipeline Sales A/B testing 91

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It Source: Auseh Britt.

GTM 114

GTM Pipeline B2B Campaign 114

SaaStr

MAY 16, 2022

Result: Low pipeline generation. A great product is necessary, but so is the pipeline for your product. The same energy that goes into product creation should proactively generate the pipelines necessary to get your product out into the world. “We Result: Low engagement with Salesforce’s GTM teams.

GTM 79

GTM Pipeline Strategize Represent 79

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. And that’s what makes the bar that much higher.

Quota 100

Quota Finance Drivers/motivators GTM 100

SaaStr

MAY 13, 2022

The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. Revenue marketing brings marketing into focus to generate revenue or a pipeline that will ultimately lead to revenue. Here are some ways you can accomplish this: Hire for your situation. Are you building? Know your data.

Engineering 85

Engineering Objectives and Key Results GTM Growth 85

Hubspot

MARCH 7, 2023

A RevOps team can help align your sales, marketing, and customer success departments and keep each department accountable for driving revenue growth for your business, while identifying potential areas of friction in your business at-large. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 73

SQL GTM Pipeline Technology 73

Sales Hacker

APRIL 9, 2024

Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. The power of “fake travel plans” for accelerating growth through in-person sales. How to find and land a critical first sales hire as an early-stage startup.

GTM 95

GTM Pipeline Go To Market Growth 95

Sales Hacker

APRIL 2, 2024

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. Discussed in this Episode: Aligning marketing and sales is crucial for the success of a company, and marketers should focus on numbers and pipeline models from the early stages. Pocus turns data into revenue.

GTM 106

GTM Pipeline Go To Market Prospecting 106

Sales Hacker

OCTOBER 7, 2019

What You Need to Know About SaaS GTM Models. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation. Infographic).

GTM 68

GTM Education Sales Contract 68