article thumbnail

Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 93
article thumbnail

GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole

Sales Hacker

Advice on navigating a company rebrand and challenges the belief that marketing generates pipeline. 40:04) Challenging the belief that marketing generates pipeline. (44:07) 40:04) Challenging the belief that marketing generates pipeline. (44:07) Highlights: (05:11) Challenges of personalization in marketing. (08:01)

GTM 89
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

Sales Hacker

Discussed in this Episode: Marketing plays a crucial role in preparing a company for a successful exit by building awareness, generating pipeline, and creating a compelling narrative. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Early-bird tickets expire next week.

GTM 83
article thumbnail

GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. The post GTM 85: A $2.6

GTM 96
article thumbnail

GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler

Sales Hacker

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 81
article thumbnail

5 Steps to Build Your First GTM Playbook with Stage 2 Capital

SaaStr

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,

GTM 106
article thumbnail

GTM 77: Building a Top-Down Sales Strategy While Maintaining a Bottoms-Up Approach with Leena Joshi

Sales Hacker

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 88