SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. x in this case, you would already be at break even. Over the past 5-7 years, Sapphire has seen in its data the base composition of GTM teams at best-in-class companies changed dramatically.

Go To Market 90

Go To Market GTM Non-Profits Quota 90

Martech

AUGUST 9, 2023

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Juliet Randall (14.6K

X-functional 79

X-functional GTM B2B Technology 79

ConversionXL

MAY 13, 2020

Do more and more people use Feature X? Data pipeline. Another way to get Google Analytics right into a data warehouse is to use a pipeline. OWOX BI has a pretty solid pipeline from Google Analytics to BigQuery. If you’re savvy enough, you can also create your own endpoint using cloud functions or log analysis.

Gaming 85

Gaming Sports SQL X-functional 85

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 92

B2B GTM Objectives and Key Results X-functional 92

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. They grew 2.5x

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise?

GTM 51

GTM Price Up-sell Product 51

SaaStr

FEBRUARY 2, 2022

There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy. fell away in favor of Salesforce’s overriding preference to focus on its pipeline. We have managed to thread the needle between not only scale and love from customers, but also GTM investment.

Growth 93

Growth Product GTM X-functional 93