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Want to Build an Amazing MarTech Stack? Avoid These 12 Mistakes

ConversionXL

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.

GTM 124
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Raw Data & Google Analytics: A Game Changer

ConversionXL

Do more and more people use Feature X? A pricing table for BigQuery usage. Data pipeline. Another way to get Google Analytics right into a data warehouse is to use a pipeline. OWOX BI has a pretty solid pipeline from Google Analytics to BigQuery. You’ll learn about sending data to BigQuery using Cloud Functions.

Gaming 85
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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? So you bake that into pricing model.

GTM 52
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What’s Changed in Product-led Growth with Calendly CMO Patrick Moran

SaaStr

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 91
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SaaStr Podcasts for the Week: May 10, 2019

SaaStr

How should North Star’s be segregated between GTM teams and biz ops teams? You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. That’s an internal function, but to the customer it shouldn’t be obvious that that’s their obligation, right?