Want to Build an Amazing MarTech Stack? Avoid These 12 Mistakes
ConversionXL
AUGUST 27, 2019
Be careful about contracts you sign and team training you invest in. Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Instead, it’s GTM and Segment.
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