Go To Market GTM Pipeline X-functional 
SaaStr
FEBRUARY 27, 2024
Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.
Martech
AUGUST 9, 2023
Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Juliet Randall (14.6K
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SaaStr
APRIL 30, 2024
How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. They grew 2.5x
SaaStr
OCTOBER 3, 2023
Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?
SaaStr
NOVEMBER 2, 2019
How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? Krish Subramanian: Absolutely right.
SaaStr
FEBRUARY 2, 2022
There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy. fell away in favor of Salesforce’s overriding preference to focus on its pipeline. We have managed to thread the needle between not only scale and love from customers, but also GTM investment.
Highspot
MAY 20, 2022
The term sales motion refers to the particular method sales organizations use to bring a product or service to market. In simple terms, it’s how your sales team operates — how it is structured, how territories are determined, how pipeline is generated, and so on. Sales motions are defined by your larger go-to-market strategy.
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