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We have endless metrics around every aspect of our GTM performance. Within our own organization, while we have been able to leverage all sorts of data for many years, we’ve been able to leverage the Minimum Viable Metric approach with great impact. It leads to recurring business and huge referrals.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes.
Joanne Black is one of the leading authorities in referral selling. As the founder of No More Cold Calling, Joanne helps salespeople, sales teams, and business owners build their referral networks to quickly attract more business. She is an experienced and strategic GTM leader who loves driving revenue growth.
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