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GTM 60: 261% More Likely to Trust a Company When Their Founders are Posting on LinkedIn with Sam McKenna

Sales Hacker

Links and Resources Sam’s LinkedIn: [link] SamSalesConsulting: [link] LinkedIn Influencer Playbook: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

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Consistently High Performing Organizations

Partners in Excellence

There are some things, that while they may be important, are not key indicators of consistent high performing organizations. Some of these include: Hot products, hot markets: While these drive short term growth, often in spite of anything done in the GTM efforts, these, alone, don’t drive sustained high performance.

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How to turn the great buyer resignation into B2B career opportunities

Martech

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics.

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8 Ways to Make Your Sales Org Recession Ready

Salesforce

Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automation can minimize risk, reduce human error, and help you concentrate on tasks that move the needle.

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Lessons from Salesforce to Celonis: Tips to Scale Globally with Celonis COO Arsenio Otero (Video)

SaaStr

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Establish the GTM coverage model. Building the GTM organization.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Jennifer Brandenburg is an industry sales leader in building high impact organizations that are repeatable, measurable and predictable. She has more than 20 years of deep enterprise sales experience managing sales operations and growing sales organizations in the high technology industry.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist. Julie is responsible for GTM strategy, optimizing sales performance, and building great teams. Experienced and strategic GTM leader that loves driving revenue growth.”

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