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GTM 56: The Pioneer of the BDR Name with Lars Nilsson (Revisited Bonus Episode)

Sales Hacker

This is a revisited episode from the early GTM Podcast days, and our highest streamed episode. Lars Nilsson is the VP of Global Sales Development at Snowflake. Before that he was the VP of Global Inside Sales for Cloudera. You can’t be afraid to ask for a referral. You can’t be afraid to ask for help.

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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

Before talking about customer acquisition, it’s worth noting the greatest strength of Toast’s GTM motion — The partnership between their sales and marketing organizations. Due to the non-desk worker nature of restaurants, Toast has two models for acquiring customers: Selling in the field A remote inside sales team Why the two models?

Growth 77
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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Without further ado, here are some of the female movers-and-shakers who are creating powerful ripple effects and paving the path for the next generation of women sales leaders. Amy Appleyard – SVP Global Inside Sales at Carbon Black, Inc. by The American Association of Inside Sales Professionals 2013-2018.

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Revenue Summit 2018 Recap: 5 Takeaways to Supercharge Your Sales

Sales Hacker

Productivity metrics allow you to accurately assess your ROI from a sales rep by looking at the churn rates and referral rates from customers after a sale. Amit Bendov (CEO @ Gong.io) has found calls that involve multiple sales reps are 258% more likely to close. Productivity metrics are the future.

GTM 44