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GTM 56: The Pioneer of the BDR Name with Lars Nilsson (Revisited Bonus Episode)

Sales Hacker

This is a revisited episode from the early GTM Podcast days, and our highest streamed episode. Lars Nilsson is the VP of Global Sales Development at Snowflake. Before that he was the VP of Global Inside Sales for Cloudera. So much value to take away from the Pioneer of the BDR name !

GTM 76
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

It is known for featuring actionable B2B sales tips from industry leaders, making it a valuable resource for anyone in the field of B2B sales. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

Gaming 233
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How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video)

SaaStr

Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. And your CAC target defines your GTM strategy. The sales cycle at this stage may be very short. The sales cycle will be slightly longer at this stage.

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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Thanks for reading The GTM Newsletter! Take a more hands-on approach to inside sales. Establishing an inside sales team can enhance freemium conversion rates for enterprise-level B2B products by focusing on identifying and directly engaging high-priority leads. See more top GTM jobs here.

GTM 89
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BREAKING: GTMfund re-acquires Sales Hacker, rebrands as GTMnow

Sales Hacker

At the same time, we have been working on the media entity under our GTM umbrella. As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market. In any good GTM, you create what’s called a flywheel. Hopefully, other GTM leaders see the impact here and want to join us.

GTM 53
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SaaS Rule of 40 Drivers Using KeyBanc’s 2021 SaaS Survey

SaaStr

Rule of 40 Drivers: Field Sales vs Inside Sales. It is commonly perceived that Field Sales are more expensive than Inside Sales. The KBCM 2021 dataset provides good evidence here: Field Sales CACs ($1.72) are 38% higher than Inside Sale CACs ($1.25). ACV – Qualifier: $53k.

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Setbacks of using a 2-Stage inside sales organization. GTM Approaches as a function of Annual Contract Value. GTM models as a function of Annual Contract Value.