Remove GTM Remove Launch Remove Promote Remove Technical Sales
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

He launched a division specializing in technical sales and sales engineering. He’s worked closely with C-level executives to refine their GTM hiring practices. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. In 2020, he was appointed CEO.

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