ConversionXL

SEPTEMBER 20, 2018

Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy? A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. market conditions) and competitive positioning. The sales-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. A freemium version can work well if you want to gain market share quickly.

Cross-sell 84

Cross-sell Customers Pitch Drivers/motivators 84

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Market share: How much of the target market has the product captured compared to competitors? A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Decline: New user sign-ups and revenue begins to decrease.

Launch 96

Launch Product Non-Profits GTM 96