Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. The company is past the MVP (minimum viable product) and is showing initial signs of success. That means a majority of their investments are write-offs.
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