10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce
SaaStr
FEBRUARY 1, 2024
The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle. Where this doesn’t work is for the scrappy, small startup marketing budgets looking to establish a foothold in a niche area. #2 This decision impacts strategic planning and execution.
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