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8 major email marketing mistakes and how to avoid them

Martech

This stems from jumping headfirst into personalization without thinking about how to use it to meet customers’ needs or help them solve problems. Your next email campaign to this customer – and to everyone else on whom you have little or no data – promotes discounted trips to Hawaii, Fiji and the Mediterranean. Mistake #6.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

To meet those goals it was decided to create a 12 week online sweepstakes campaign. In short, for maximum targeted results incorporate your strategic objectives into the sweepstakes campaign structure from the beginning. Goal was to increase brand awareness and perception of both the company and it’s Online Design Tool.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Better outcomes for target accounts: An ABS approach means understanding your customers’ concerns and offering practical solutions to help them meet their goals. For instance, your marketing team should develop the early messaging strategy, but sales should be involved in reviewing and approving so they can create a pitch that aligns.

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What Is Lead Qualification and How Does It Work?

Salesforce

Whether marketing or sales follows up with them is a strategic decision for managers at your company. Need: “What needs are you trying to meet, and what has stood in the way so far?” Consider how your product or service can meet those needs and focus future conversations around them. ” It never hurts to ask!