Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. The Original.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78

Salesforce

JUNE 2, 2025

You set the vision, make the decisions, and deal with the ups and downs. You have to show up and take the risks. It allows you to follow up at the right time and close more deals without losing your mind. Bonus if it gives you insights like which leads are most likely to convert or when to send a follow-up.

Minimum Viable Product 52

Minimum Viable Product Legal CRM Launch 52

ConversionXL

FEBRUARY 28, 2017

However, instead of being focused on “does it work properly” like programmers, marketers want to know “will it make me money” Trevor Lohrbeer of Teikametrics and Lab Escape defines a smoke test as… Trevor Lohrbeer , Teikametrics & Lab Escape: “A way to test market acceptance before creating a product.” (via

Product 67

Product X-functional A/B testing Minimum Viable Product 67