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11:06 Why nailing 3-5 core use cases beats going broad or too niche. 27:02 Harmonys lean, high-impact program playbook for early-stage teams. 11:06 Why nailing 3-5 core use cases beats going broad or too niche. 27:02 Harmonys lean, high-impact program playbook for early-stage teams. I mean, this is just.
High-impact audience development strategies. With content being produced to cater to every possible niche, it’s difficult to stand out from the competition and keep your audience engaged. High-impact audience development strategies. This can be achieved through referrals and targeted advertising.
Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount. Whatever your B2B niche, the landscape is changing fast with companies going through M&As, purchasing decision-makers getting promoted or leaving the company, and new projects being kicked off all the time.
Put together a website, figure out what your time and expertise is worth, and start asking those thankful friends for referrals. Consider specializing in a specific genre of translation, like medical or financial translation, as you might be able to fill a niche need in your community. As you build a body of work, ask for referrals.
This doesn't mean mentioning "high-impact experiments" if you've never actually tested content distribution or format. And that referral can make all the difference. While employee referrals make up only 7% of applications, Jobvite estimates they account for 40% of all hires.
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