Remove High impact Remove Non-Profits Remove UX
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The Optimizer’s Guide to Web Accessibility

ConversionXL

Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language. Now, you can prioritize even further by focusing on low-effort fixes and and high-impact fixes. High-impact fixes. Guideline 1.2:

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How to Come Up with More Winning Tests Using Data

ConversionXL

So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. So there is one useful bit here I like – you can see clicks on non-links.

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The Advanced Guide to Holiday Testing

ConversionXL

A decrease in profit margin due to discounts and promotions. If you’re going to test during the holiday season, test elements that will have a significant impact. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site. An increased bounce rate. How to Run Holiday Tests.