High impact Objectives and Key Results Product UX 
ConversionXL
OCTOBER 23, 2015
You simply ask, “What prevented you from buying Product S?” Instead, responses tell you that your prices are too high or your value proposition was too confusing. A few tweaks to your value proposition or adding a price anchor could have produced much more significant results… if you had only known. Make Data-Drive UX Decisions.
ConversionXL
AUGUST 17, 2017
Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. The actual testing and analysis of results constitute only the last two steps. UX reports. User testing results.
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ConversionXL
JUNE 19, 2019
Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.
ConversionXL
APRIL 12, 2017
On day one, we heard from UX and digital analytics experts. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Typically happens at the end of the product lifecycle. Validated user research is about getting measurable results.
ConversionXL
AUGUST 21, 2014
Below, are 10 case studies on how to reduce churn for your SaaS product. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Think of ways you can improve the UX and reward your loyal customers as well.
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