High impact Objectives and Key Results Start-ups UX 
ConversionXL
AUGUST 17, 2017
Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. First, it is simply far less risky to iterate on an existing website than to start from scratch. Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. UX reports.
ConversionXL
OCTOBER 23, 2015
You decide to set up a quick, one question exit survey for visitors. A few tweaks to your value proposition or adding a price anchor could have produced much more significant results… if you had only known. Don’t Know Where to Start. What are the persona’s objections / fears? Make Data-Drive UX Decisions.
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ConversionXL
AUGUST 21, 2014
I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Groove came up with several data-driven attempts at lowering churn. Think of ways you can improve the UX and reward your loyal customers as well.
ConversionXL
APRIL 12, 2017
Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. On day one, we heard from UX and digital analytics experts. You may have one observation and then multiple inferences, which would result in multiple design options. What else could it be?”
ConversionXL
JUNE 19, 2019
Decline stage: product sales start to shrink. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey.
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