ConversionXL

AUGUST 17, 2017

Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. The actual testing and analysis of results constitute only the last two steps. UX reports. User testing results.

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

AUGUST 21, 2014

For starters, they used emails to target users whose first sessions were under 2 minutes, as depicted below: image source. Groove’s offer to help these users through the setup process resulted in a 26% response rate. Of the users who went on to complete the process, over 40% stuck around after 30 days. Actionable Advice.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Jaime Levy: Conducting Methodical Guerrilla User Research. 89% competed solely on customer experience in 2016.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86