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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Quota A measurable goal that sellers are expected to reach in a specific timeframe usually a month, quarter, or year. Back to top ) Lead Someone who has shown interest in a company’s products or services but has yet to be qualified.

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What Is Lead Qualification and How Does It Work?

Salesforce

At the end of the day, lead qualification can make the difference between quota attainment and lagging sales. Either way, when a lead becomes an SQL, sales takes over to further qualify, pursue, and nurture them toward a sale. These might include the type of company, location, region, industry, revenue, or number of employees.