How Call Tracking with Google Analytics Increases Your Profits
ConversionXL
MAY 11, 2013
For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. What this really means is that contacting your new lead should be measured in seconds and minutes, not hours or days. Conclusion.
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