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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Digital searches to store visits Measures the effectiveness of Findability efforts in driving physical foot traffic to a retail store. Geolocation platforms (e.g.,

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

A retail app that wants to increase the number of paying users can measure the average number of in-app purchases per user. Or, imagine a retail app that seeks to increase the size of its target audience of upper class women in their 30s and 40s. And, a productivity app that seeks to boost usage can measure average sessions per user.