Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Digital searches to store visits Measures the effectiveness of Findability efforts in driving physical foot traffic to a retail store. Geolocation platforms (e.g.,

Objectives and Key Results 107

Objectives and Key Results X-functional Intrinsic Construction 107

ConversionXL

JANUARY 14, 2016

A retail app that wants to increase the number of paying users can measure the average number of in-app purchases per user. Or, imagine a retail app that seeks to increase the size of its target audience of upper class women in their 30s and 40s. And, a productivity app that seeks to boost usage can measure average sessions per user.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

JUNE 26, 2017

Organize growth into a cross-functional team. Their recent learnings: Spark a fire: Teams intrinsically get into the flow of iterating optimization cycles when seeing the first encouraging results. Value = ( knowledge + Skill ) x Attitude. Bigger changes are more likely to change user behavior. Data event overview.

UX 85

UX Cross-sell A/B testing Government 85