Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc.

UX 130

UX X-functional Angle B2C 130

ConversionXL

MARCH 13, 2019

Nike’s B2B arm, on the other hand, partners with select brick-and-mortar apparel retailers, including high-end boutiques for its limited edition sneakers and chains like Foot Locker for its popular Jordan line. Nike’s Momofuku Dunks, one of the many limited-edition releases sold B2B to select retailers. Image source ).

B2B 130

B2B B2C Retail X-functional 130

Hubspot

APRIL 22, 2020

This can not only help you determine how to set future budgets, but it can also provide valuable information about the function, placement, and selling strategies behind each product your company offers. Profit = Retail Price — Cost of Goods Sold. Retail Price for One Unit — $35. Retail Price for One Unit — $35.

Profit margin 60

Profit margin X-functional Retail Price 60

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Digital searches to store visits Measures the effectiveness of Findability efforts in driving physical foot traffic to a retail store. Geolocation platforms (e.g.,

Objectives and Key Results 116

Objectives and Key Results X-functional Intrinsic Construction 116

Partners in Excellence

MARCH 31, 2021

There are two retailers I’m fascinated with. “We offer far more capability, features, functions, feeds, and speeds than than the alternatives… ” Ostensibly they are priced higher, perhaps as a representation of the value they want customers to perceive. One is LVMH. They call each of the brands, “houses.”

Price 85

Price X-functional Retail Promote 85

PandaDoc

OCTOBER 3, 2023

For example, fashion retailers can accurately predict the demand for winter coats. ” An online retailer has noticed a plateau in sales despite increasing website traffic. Comparing the current tech stack with the desired AI functionalities, the IT team identified that: The current CRM system could not integrate AI plugins.

Process 52

Process Objectives and Key Results X-functional Sales 52

Hubspot

APRIL 4, 2023

Describe a time when you worked within a cross-functional team to complete a project. For instance, you may work cross-functionally with different departments or have multiple stakeholders to manage. Here's an example: "I was part of a consulting project for a retail company that aimed to improve their supply chain management.

Consult 74

Consult Objectives and Key Results X-functional Construction 74

ConversionXL

OCTOBER 26, 2022

According to a report from Stackla , now Nosto , there’s a disparity between what marketers think they’re doing (creating authentic content) and what consumers actually see: The report also found that 83% of people believe retailers should provide more authentic online shopping experiences driven by consumer-created content.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

SaaStr

AUGUST 7, 2020

When we first started, we primarily focused in the commercial lending space and since then, we’ve launched retail banking solutions as well, and retail banking solutions tend to be more fully banked than the commercial lending space was when we first started, which was a lot of spreadsheets and Word documents in the early days.

Price 62

Price Retail X-functional Healthcare 62

SaaStr

JULY 17, 2020

I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. Whereas some industries I can see snapping back, maybe long tail retail, definitely. X and it’s not [inaudible 00:20:29].

E-commerce 73

E-commerce Retail Real Estate Growth 73

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. If you are looking for retail-specific news, the Tinuiti blog is a great resource on all things retail ads, especially Amazon. Doing retail PPC? Check out the Retail Brew newsletter covering all things retail.

X-functional 118

X-functional Retail Engineering Follow-up 118

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Pointclear

JANUARY 26, 2012

Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package. Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks.

Prospecting 93

Prospecting X-functional Lead generation Niche 93

Search Engine Land

FEBRUARY 7, 2024

Using specific website functionalities such as a chat or quote system. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals. There was also a thread on X where Google Ads Liaison Ginny Marvin addressed this answer.

X-functional 129

X-functional Non-Profits Objectives and Key Results Profit margin 129

SaaStr

JULY 15, 2020

I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. Whereas some industries I can see snapping back, maybe long tail retail definitely. X and it’s not [inaudible 00:20:29].

X-functional 63

X-functional E-commerce Growth Retail 63

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? There you want to look at things in clumps and aggregates.

B2B 110

B2B Conversion B2C SQL 110

SaaStr

JANUARY 10, 2020

Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. Before that and Bob co-founded RJ Metrics where he built a global base of online retailers, leading to their acquisition by Magento Commerce in 2016. Loving our podcast content?

X-functional 53

X-functional Start-ups Drivers/motivators Go To Market 53

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. It cannot work in the future because that isn’t how society functions. I mean, what do they do?

Retail 87

Retail Start-ups Drivers/motivators Up-sell 87

ConversionXL

AUGUST 19, 2016

This “gap” first came to fruition in 2009 when retailers decided that the best way to attract mobile users was to create a mobile application. The best way to start doing this is with Cross-Device Attribution or Identity –the ability to know that a person who uses smartphone X is the same person using tablet Y and desktop Z.

User Experience 58

User Experience Campaign X-functional Conversion 58

ConversionXL

JULY 29, 2020

Consider the range of intent: Shopping ads, local restaurants, barbecue techniques, and local retailers. Yes, Google and Amazon’s search functions are not the same. But Amazon retailers must earn links that get clicked. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

Sales Hacker

JANUARY 12, 2021

Bazaarvoice right now is the leader in the industry, working with retailers and brands, and helping them to both build and obtain user-generated content to help them to better put information out there about their products. So the simplest format to help the audience really understand it is think of it around ratings and reviews.

Product 59

Product X-functional Retail Technology 59

SaaStr

APRIL 24, 2020

Harry Stebbings: Can I dive in and ask, in terms of kind of the connection of that strategy, how do you create that connection cross-functionally across the company? So effectively, what works, I guess, in terms of your experience in connecting with the individual heads of function to imbue the strategic thoughts that you have to them?

X-functional 87

X-functional Strategize Retail Technology 87

SaaStr

JUNE 21, 2019

So, you know, “I need a case study for the retail industry in the northeast and it needs to have X, Y, and Z thing.” Sara Varni: I think you need a combination of different personalities and skillsets within a product marketing team. ” And so my advice is don’t bite off more than you can chew initially.

Start-ups 57

Start-ups X-functional Drivers/motivators Up-sell 57

Lead Fuze

JULY 1, 2023

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. It’s like having x-ray vision for your deals, so you can spot bottlenecks and opportunities faster than a speeding bullet.

Quota 52

Quota Growth Territory Commission 52

SaaStr

NOVEMBER 21, 2020

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

E-commerce 111

E-commerce Manufacturing X-functional Retail 111

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . If, for example, the retail team tells you customers are frustrated about the availability of specific products in certain stores, find out when this started. cross-functional teams) or working practices (e.g.,

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Search Engine Land

OCTOBER 23, 2023

. “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. The ads are served via a new Google product called AdSense for Shopping.

E-commerce 130

E-commerce Launch Campaign Retail 130

ConversionXL

APRIL 25, 2016

Become the go-to video game retail store. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. X demographic is more likely to convert, so let’s target them in ads). Image Source. Overall strategy.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Hubspot

OCTOBER 10, 2018

AR is now so popular that multiple social networks, businesses, and retailers use the technology. With projection-based AR, you could project a functioning keyboard on your desk. For example, a doctor can use this type of augmented reality to add a digital x-ray over part of a patient’s body during an operation.

Transportation 100

Transportation Drivers/motivators Healthcare Electrical Engineering 100

ConversionXL

JULY 20, 2019

If user did X, send them Y three days later if they haven’t done A, B, and C. They’re usually plain text and functional (like the Airbnb example above). The email still feels functional and transactional. It’s easy to forget a retailer in that amount of time, right? It’s different for everyone).

Conversion 90

Conversion Promote X-functional Start-ups 90

ConversionXL

JANUARY 14, 2016

A retail app that wants to increase the number of paying users can measure the average number of in-app purchases per user. Or, imagine a retail app that seeks to increase the size of its target audience of upper class women in their 30s and 40s. And, a productivity app that seeks to boost usage can measure average sessions per user.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Sales Hacker

MAY 9, 2019

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Split model: The SDR function has been under pressure as their comp plans have been held accountable against market metrics that frequently reset themselves. Think of these levels as: Entry level.

SQL 102

SQL Commission Customers Non-Profits 102

ConversionXL

MARCH 21, 2017

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. The most obvious case for influencer marketing is with B2C retailers. Personalization is crucial. I must have spent two days on that one. Here are a few examples from a diversity of companies.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

DECEMBER 30, 2015

If user did X, send them Y three days later if they haven’t done A, B and C. They’re usually plain text and function (like the Airbnb example above). The email still feels functional and transactional. It’s easy to forget a retailer in that amount of time, right?

Conversion 88

Conversion Promote X-functional E-commerce 88

Sales Hacker

MAY 26, 2020

” At the early days in Marin Software and I will mention the very large shoe retailer that we lost. So my CFO allowed me to take that savings and plow it back into more BDR and more SDR function for my new business team, because he was okay with the margin. So I’ll let you figure out who that is.

Prospecting 95

Prospecting E-commerce Account management Up-sell 95

ConversionXL

MAY 14, 2014

On-going battles for prime real estate, page layouts, copy and imagery persist and often burden cross-functional team performance and relations. Being able to translate the complexity of a heatmap is like reading an X-ray. Another story: a $200 million / year online clothing retailer. We get fired in the process.

Conversion 124

Conversion Sell E-commerce Legal 124