ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Customers that converted in the last year that have added more than x seats.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

AUGUST 19, 2016

This “gap” first came to fruition in 2009 when retailers decided that the best way to attract mobile users was to create a mobile application. Of course, all of this is just data that you need to inform A/B test hypotheses. And once you set up tests, you can analyze your sessions length vs. conversions. Image Source.

User Experience 58

User Experience Campaign X-functional Conversion 58

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . If, for example, the retail team tells you customers are frustrated about the availability of specific products in certain stores, find out when this started. Value proposition copy tests are a good candidate here.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

APRIL 28, 2016

However, Gartner found that less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts. If you’re not running any tests, you’re simply assigning one experience to all users. Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. Value = ( knowledge + Skill ) x Attitude. Peep Laja : Opening Keynote.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

MARCH 21, 2017

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. The most obvious case for influencer marketing is with B2C retailers. Personalization is crucial. I must have spent two days on that one. Here are a few examples from a diversity of companies.

B2C 78

B2C Trust X-functional Pitch 78