The Data-Driven Marketer’s Guide to Influencer Marketing
ConversionXL
MARCH 21, 2017
I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Click Through Rate. The most obvious case for influencer marketing is with B2C retailers. Personalization is crucial. I must have spent two days on that one. Cost per Lead.
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