ConversionXL

JULY 6, 2021

Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. All ad bid types are standardized to an eCPI (effective cost per app install) model, so ads operate on the same value: CPC = pCTR x bid = eCPI CPM = CPM Bid x 1000 = eCPI CPV = eCPV x Bid = eCPI.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Value = (Knowledge + Process) x Skill x Attitude. Functional analysis. Example: wechat in China.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 21, 2017

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Click Through Rate. Personalization is crucial. I must have spent two days on that one. Spike Lee graciously sent me a thank-you note—an actual signed letter from Spike!

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Our very best day for conversion rate is Friday, but it’s also the lowest click through rate days. The X axis is set to Eastern time to reflect the location of the business.

Territory 111

Territory CTR Campaign Objectives and Key Results 111