ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. A person receives an email about an endorsement, they visit the platform to view it, and then they’re nudged to endorse people in their own networks.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. Leading indicators can be usually be further broken down into three categories ( according to Richard Price , founder of Academia.edu): Network density: friend or following connections made in a time frame. Click-through-rate on key internal pages.

Conversion 77

Conversion A/B testing X-functional Technique 77

Search Engine Land

MAY 13, 2024

What matters is how you distribute it to the right people through the right channels. LinkedIn is often the top choice for B2B marketers, as it’s a professional network with over 700 million users. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers.

B2B 105

B2B X-functional Pitch Click Through Rate 105

ConversionXL

MARCH 21, 2017

As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Celebrity influencers are kind of like buying a TV ad on a major network. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Network effects: Uber effect. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Value = (Knowledge + Process) x Skill x Attitude. Functional analysis.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106