ConversionXL

JUNE 10, 2020

Say you’re going to write an article on A/B testing. WAR asks, “If Player X got injured and we had to replace them with an average player, how many ‘wins’ would we lose?”. Use the =AVERAGEIF function to calculate this on the fly, with the domain name as the criterion.). Want proof?

Represent 74

Represent Real Estate X-functional A/B testing 74

ConversionXL

AUGUST 19, 2016

Of course, all of this is just data that you need to inform A/B test hypotheses. And once you set up tests, you can analyze your sessions length vs. conversions. Apple’s Identifier for Advertisers (IDFA) : A unique ID for each iOS device that mobile ad networks typically use to serve targeted ads. Retargeting with a DSP.

User Experience 58

User Experience Campaign X-functional Conversion 58

SalesHandy

MAY 1, 2020

You can also use more than one method simultaneously to conduct an A/B testing for better analysis. Subject Line: [X] Growth Hacks for [Recipient’s Product]. You can review your email templates, cold call scripts, sales collateral, and other essential activities if they are facing any bottlenecks.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 120

B2B X-functional Pitch Click Through Rate 120

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? Because marketing is the revenue function. Marketing is the customer service function, etc. But when I came to the US my network really wasn’t there and I didn’t really realize that.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

ConversionXL

MARCH 21, 2017

As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Celebrity influencers are kind of like buying a TV ad on a major network. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

APRIL 3, 2018

Network effects: Uber effect. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Value = (Knowledge + Process) x Skill x Attitude. Functional analysis. You have 2 types of users: occasional users and frequent users.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. Value = ( knowledge + Skill ) x Attitude. Peep Laja : Opening Keynote.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

NOVEMBER 9, 2022

In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Research and A/B testing. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? Interview Phase (1 Day).

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. LinkedIn is a business-oriented social networking site. 2) Analytics. 35) Facebook.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 10, 2018

For example, the most common screen size is still 780 x 1280 pixels. Network speed plays a huge role in lower conversions. To comply with the search engine’s requirements while still using best UX practices for popups, Skechers decided to test three distinct mobile popups. Note, this wasn’t an A/B test.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

JUNE 19, 2018

Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Use of in-app messaging to rapidly test segmented onboarding.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103