ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. It cannot work in the future because that isn’t how society functions. I mean, what do they do?

Retail 81

Retail Start-ups Drivers/motivators Up-sell 81

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . If, for example, the retail team tells you customers are frustrated about the availability of specific products in certain stores, find out when this started. What’s the experience like? Is feedback listened to?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform.

E-commerce 129

E-commerce Launch Campaign Retail 129

ConversionXL

JANUARY 14, 2016

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. For example, a gaming app that knows users who complete a tutorial are much more likely to be retained over time than players that do not, can measure and then segment users who completed tutorials.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

APRIL 28, 2016

However, Gartner found that less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts. As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.” Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

JUNE 26, 2017

Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. Nicolas Visiers : User Experience Testing – Practical cases. Value = ( knowledge + Skill ) x Attitude. User experience need to come to the executive table. Have a single goal, go all in.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

MAY 14, 2014

It’s also important to note that their focus didn’t just seem to be “conversions” but more on an overall user experience. On-going battles for prime real estate, page layouts, copy and imagery persist and often burden cross-functional team performance and relations. We get fired in the process.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

JULY 13, 2016

The logic goes, “if X important person used Y product, it must be amazing.” Similarly, if it’s horribly complicated to set up an account for a service then that bad user experience will rub off on people’s expectations for the rest of the service.” Celebrity Endorsements. Image Source.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

APRIL 10, 2018

This post will discuss how one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results. For example, the most common screen size is still 780 x 1280 pixels. Connection speed affects user experience too.

E-commerce 110

E-commerce UX Lead generation X-functional 110

SaaStr

AUGUST 19, 2020

So we spent a lot of time leading up to then our objective which was to really reinvest in the core user experience, get back to the basics and deliver and untap the love that made the company and the product great in the first place. I had the good fortune to be at Google X for a time and be surrounded by just amazing human beings.

E-commerce 103

E-commerce Price Start-ups Growth 103