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Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp

Heinz Marketing

The one that stood out to me that I want to get started on is what you learned from Led Zeppelin. Great start. So, some of the things that I have started incorporating, even at Marketo and here at Coupa, is let’s be programmatic about first spending dollars on adoption marketing, more people and program dollars.