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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). Use sales planning software to create a realistic plan for capturing market share.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share. Watch the demo

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What Would a 'Mad Men' Era Ad Campaign Look Like Today?

Hubspot

In 1950, just 7% of women admitted to dying their hair -- six years after the launch of the campaign, sales for the brand had increased 400%. Buffy McCoy Kelly, owner and creative director of a North Carolina-based agency called Tattoo Projects pointed out, “The foundation of this campaign was to empower women through choice.”