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Want to Know a Secret? Your Customers Do.

ConversionXL

Throughout our lives, we learn that withheld information is often vital information : insider trading is lucrative; knowing someone’s limit in a negotiation is advantageous; we deem the information we keep secret to be important. Apple employees before a product launch) or a subset of consumers (e.g., strategic value).

Customers 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

Throughout our lives, we learn that withheld information is often vital information : insider trading is lucrative; knowing someone’s limit in a negotiation is advantageous; we deem the information we keep secret to be important. Apple employees before a product launch) or a subset of consumers (e.g., strategic value).

Customers 101