CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier
SaaStr
FEBRUARY 9, 2024
Everything from hiring on the GTM side to layering in a sales-led motion into PLG. The charter at Zapier is focused on product positioning (messaging and storytelling), merchandising their product (pricing and packaging), product launches, and GTM strategy.
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